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Our approaches

It’s not what you say about yourself or your organisation that makes 'good PR', it’s what others say about you, how they feel about their relationship with you and how they respond to your organisation or brand ... that’s what is really important.  So rather than talk too much about ourselves, we’ve included quotes from people who have enjoyed working with members of our team over the years.

Barb Cromie – General Manager Business Development, Public Trustee NSW

We have worked with The D'Arcy Partnership for several years drawing on a range of capabilities to achieve successful major campaigns. They have been able to produce outstanding results year after year in the areas of concept development, talent sourcing, event and media management and coverage. Key to our productive working relationship is their comprehensive ability to manage all elements of a brief, working effectively and positively with us. They are a pleasure to work with and excellent under pressure, managing challenges and achievements with equanimity. Having previously worked with many different PR agencies, I appreciate not only the value The D'Arcy Partnership adds to the business, but also the facility with which our goals are interpreted and cooperatively achieved.

Richard Cranmer – Managing Director, Discover the World Marketing

Based on a close friend’s recommendation and an in depth interview
I chose The D’Arcy Partnership to focus on the three cruise line brands of a major client, Royal Caribbean Cruise Lines. It is gratifying nowadays to find someone who is a pleasure to work with, and can exceed your expectations. This has been one of my better decisions.
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Clare Gill – Director, Branding and Communications, NICTA

I have used The D’Arcy Partnership on several occasions. I have always found them to be professional, creative and above all realistic. Gail is a talented PR strategist and always finds the best solution for your PR requirements. Her team effectively implements an outcome-driven campaign with enthusiasm and drive.”

Samantha Herron – Former Head of Corporate Communications, Microsoft Australia

“Gail D’Arcy provides good counsel, gets results and is one of the most talented PR consultants I know- smart, energetic, creative and really effective.”

Bruce Davidson – the campaign palace, Sydney

“It’s been a working partnership that’s been unusual for me in that PR and advertising agencies don’t always work collaboratively for the client’s benefit. Yet working with Gail has been both collaborative- and very supportive- and a fruitful partnership: one I’ve enjoyed greatly. It may be because Gail has broader communications experience than her peers- which allows her to quickly grasp what we (the ad agency) have been trying to do.”

Cameron Jones – Director, Expedia Inc

“I’ve worked with Gail D’Arcy of The D’Arcy Partnership for the past three years and she has supported our business in Australia and across Asia and I am constantly impressed by their ability to pick up the intricacies of our business and craft our public relations plan to deliver exactly what the business and brand needs. They always make you look good. They always got great ‘pick up’ with releases and I think that came down to three key reasons - 1. the ability to convey factually detailed communications through effective releases; 2. consistent delivery – they do what they say they are going to do and 3. relationships with journalists. Your PR is in safe hands with The D’Arcy Partnership, and just as importantly, they are a pleasure to work with.”